OVER 15 YEARS IN EYEWEAR

Having spent over 15 years in the eyewear industry, I've seen every facet of this market: products, qualities, promises. Over the years, I have built brands, made them visible, and established them in the market.

City Optikhaus has become a brand in itself – a place for customers, creatives, and personalities from Germany and around the world who value exclusivity, style, and substance.

JOËL LAVILLE

The name connects me – Joël – with Laville, my grandmother's surname. A symbol of origin, attitude, and a long-term vision.

At some point, experience becomes responsibility. When you know how to do better, it's no longer enough just to talk about it.

Joël Laville is my personal statement.

CRAFTED IN JAPAN

Each frame is crafted in Japan. Not because of a myth, but because of reality: Japanese manufacturers stand for uncompromising material quality and craftsmanship at the highest level.

Eyeglasses for some of the world's leading brands are produced in the same manufacturing facility.

Every decision at Joël Laville follows a clear principle. Design, material, and workmanship are scrutinized until they meet this standard.

Only then does a frame bear the name Joël Laville.

STRENG LIMITIERT

Exklusivität ist hier kein Konzept, sondern eine Tatsache. Jedes Modell ist streng limitiert. Jede Brille ist einzeln nummeriert. Ausverkauft bedeutet endgültig.Die charakteristische Metallplakette am unteren linken Fassungsrand ist kein dekoratives Detail. Sie ist eine Signatur – ein Zeichen für Limitierung und Respekt vor dem Produkt.